Meet the typical 2014 consumer; armed with an iPad and a thousand ways to search properties, research home values or find just about any piece of real estate data – even at 3am. That’s the real estate business now, and professionals have two choices: adapt to an industry transforming at breakneck speed or risk becoming irrelevant to current and upcoming generations of buyers and sellers.
Lesley Garlock recognizes that data is indeed a commodity, but nonetheless the real estate business will always be – at its core – about relationships, trust and market understanding. It’s true that REALTORS® are no longer the gatekeepers of property information; it’s everywhere, and consumers can be fickle with all this information at their fingertips. To work with a REALTOR®, customers are going to have high expectations of the value brought to the table. It may even beg the question whether it is still possible for a single professional to possess the entire skillset needed to best serve today’s buyer or seller.
We believe a team approach addresses this question. Aristotle said “The whole is greater than the sum of its parts.” In the case of real estate teams, this couldn’t a truer statement. While teams aren’t a unique concept in real estate, the Garlock Group is quite different than a typical team. We have combined equal parts traditional extensive real estate experience, and “raised in the digital age” marketing know-how. This recipe affords today’s astute buyer and seller with a team of veteran REALTORs® on the ground supported by web-savvy team of licensees in the cloud working for the customer 24/7.
Meet Lesley’s Team
Lesley A. Garlock, a founding executive at South Bay Realty, is regarded by her peers as being among the regions competitive elite of real estate professionals with a top ten ranking in individual sales production. Her rapid rise to sustained personal growth in a ten-year market fraught with extreme highs and lows is testimony to her dedication and adaptability in consistently exceeding customer expectation. Through years of passion for the business that have ensured the accolades of her customers, Lesley has amassed an ‘A’ list roster of clientele. Her depth of network coupled with an ever increasing sense of community involvement have provided a unique tool set leveraged to boost the exposure of client listings, ensure market visibility and facilitate fast paced smooth transactions.
Individual achievements aside, South Bay Realty’s consistent growth is, in many ways, a direct result of Lesley’s ‘lead by example’ philosophy of management. Having ‘walked the walk’ as a successful individual contributor has earned her the respect and admiration of each and every South Bay Realty employee past and present. Lesley’s honed skill set as a tough, fair minded negotiator backed by a wealth of unparalleled market knowledge has proven to be the arsenal required in cultivating the motivating force she has so rigorously pursued throughout her career.
Ms.Garlock’s founding vision for South Bay Realty was and continues to be delivery of a higher level of expertise and customer service that exceeds the expectations of Southwest Florida’s unique and transient customer base of buyers, sellers and investors.
Of late, in a real estate market of extreme uncertainty, Lesley has been individually acknowledged as a top listing and selling associate with tenured experience and specific focus on foreclosures, short sales and homeowner guidance during times of personal financial hardship.
Lesley is a member of the Naples Area Board of Realtors, Florida Association of Realtors, National Association of Realtors and the Vanderbilt Beach Community Association.
A native of Mississippi and a former educator, Nancy brings to her real estate career a background in consumer product sales, sales management, and sales training. She has worked in the Vanderbilt Beach and Pelican Bay markets for 13 years, and has an in-depth knowledge of the communities and properties in North Naples as well as strong negotiating skills.
John Egan relocated to Naples in 2013 following his graduation from Endicott College in Beverly, MA. John graduated with a Bachelor of Science in Sport Management in May 2013 after completing a variety of internships, including a semester with Harvard University’s Athletic Department. His passion for sports gives him the competitive edge and drive needed to be successful in today’s market. John brings great energy to our office with a constant willingness to learn and continues to improve our South Bay Team. Away from the office, John spends much of his free time coaching youth hockey in the Junior Everblades Organization where he is an Assistant Coach of the 18 and Under ‘AA’ team. John, is a licensed REALTOR® and would be more than happy to assist you in finding your dream vacation rental!
After visiting Naples, FL for more than 13 years, in 2013 Chelsea finally decided to make the permanent move down to Naples, FL. Chelsea has a strong background and passion for Marketing, Social Media and Design and has been a integral part of the Garlock Groups marketing efforts and online presence. In her free time Chelsea enjoys volunteering her time with Girls on the Run of Collier County a local nonprofit life-changing character development program for girls ages 8-12 that integrates running. Chelsea became a licensed REALTOR in 2015 and looks forward to assisting you with your real estate needs.